Friday, September 20, 2013

Does Social Profiles help a Guest Author in Making Right Decision



Today, the business promotion is being common through Social Media. People that create Social Media account also keeps it up to date through many ways. One is that they write Guest post for many bloggers and try to get back-link to their social profiles.
These social profiles also help professional guest writers in deciding the target blog where they are willing to post their guest post.

What the Guest Writer looks in a blog:

Generally the guest writer wants to post it guest post at the blog that is very popular worldwide. To measure the blog or site popularity, the writer usually check its Social Popularity. Today, the guest writer first check its twitter popularity by its followers and presence on its profile. Generally Some bloggers create its twitter profile and also gain followers but does not update profile.
Second, the guest writer check its linked-in connection and Google plus followers.

One thing that writer check is that how it has been represented the blog. As the author offers its valuable post to bloggers, it has to be check the blog for its presence and representation.

Mostly organization that shares its content to other blog, check its back-link strategy and social sharing popularity. Sometimes the Organization ignore the page rank factor but only in the situation when the blog has good PA, DA, and social popularity.

How to measure the Deep Quality of blog:
Guest writer looks for a perfect blog before contributing its post. So it measure the blog deeply. The reason behind it, is that, sometimes the organization pay for blog post and they don't want to submit it anywhere.
Organization uses some tools or website to measure the blog or site. To check the outer popularity like social sharing, back-link count and other factors, they use http://ahrefs.com/. With this tool, they an measure what is being update inside the blog.

To check the inner popularity like what type of back-link is has or gaining, they use the most popularly Moz site http://opensiteexplorer.com/. With this site, they can examine site's back-link.

With Google's popular site http://www.googletheplanet.com/ they measure the latest updates of Google crawler like when the blog has been indexed, what is the Moz rank or other factors.

Reason for Examine the blog:
The most effective reason behind it, is the Google Panda and Penguin updates that penalize the blog if found something black-hat. Many organization wants back-link to its official website through guest posting, and they don't want to penalize their official website. Blog gain it popularity by the its author's authorship and target audience. The most popular way to get authorship is the Google's "rel" attribute to implement the authorship. Also the guest author check the blog for its posts sharing whether the owner is sharing the guest post on its own social media or not.

Wednesday, September 11, 2013

Social Media: Does Popularity Creates the Problem



Impcat of Social Media
Impact of Social Media

While you are using Social Media for your Entertainment as well as Study or even for your business, have you ever notice that you are also entering into darkness. We accept that this online social media has made our communication and business at a cloud 9 but what would happen if it not managed correctly.

People use it to connect globally to learn and grow but they forget to manage it and get addicted.
The demerit of this network is not only for students and business but also it has been more dangerous for children that use for their entertainment.

Virulent to Business:

If we talk about the beach that occurs in business due to social media then we say that this platform put a window to whole world into your enterprise. We know that with the ease of social media, an issue to your business can spread into world in minutes or even in seconds sometimes.
We know that it takes a long to build a reputation but in destroying, it takes seconds.

Breach to Business Accounts:

As social media is a platform of communication to unknown and strangers, the attack of virus and harmful malware may create security risks. All the business create the account on these social media platforms like Facebook, Twitter or linked-in, where they shares some private information regarding their business and policies. Due to these suspicious activity, the data breach to your social network account take places.
Expert says: “In decent year the linked-in has to face the data breach due to improper encryption technique and before 6 months Twitter has faced security breach to its account”.
By this, the businesses are facing a serious problem while they use the social media for promotion of their services and products.

Danger to Students:

As students use the Social platform for education as well as for entertainment, they are not taking it seriously while it is creating continuously a dangerous situation to them.
With their entertainment by posting on social media, they are affecting their education life. By using Social network, the students are being dependent on it for finding solution of questions. This decreasing their academic performance. They spend much time on these social networking sites and not give proper time to social talk and thus reducing their ability of discussing with others.
If we say about study and learning, then we can add one points also that students are also reducing their learning capability by relying on Computer's Spell checker tool, i.e. They don't try to correct a spell by mind, they just use this computer tool.
This also affect their professional life, when the recruiter hire a student, they also check their social profile before interview or acceptance.


Impact on Teens:

Although the social media is a positive way to learn but isn't it affect the child health and their creativity strength. The addiction to internet has created a environment of depression, social anxiety, introversion and other maladaptive behaviors in children and adolescents.
The most considerable social media is Facebook that has created the most narcissistic, antisocial, and aggressive problems. These social sites don't only attract the children with their social service but also with their Advertisement feature. This influencing the child's buying habits. People sometimes don't aware of activity tracking system of these social networks.


How to Keep Safe:

  1. Track your Social Profiles: Don't ever post private information on these social networks. Also remember that you are not posting anything embarrassing in your potential network. Control the access to your social profiles with Privacy service of social network.
  2. Don't hide from Interviewer about your Social Accounts: If any recruiter ask you for your social network account or activity, then don't hind about it, as hey might check your social profiles.
  3. Data protection Software: Use Data protection software to protect yourself from cyber attacks and phishing.
  4. Manage Your Identity: Try to search your name on Google to see your identity uses. Check your Identity on Website like White-pages and Super-pages and manage your listing.
If you want to delete your social profiles from these social networks, then it might be little difficult ot find the delete option. With http://www.justdelete.me, you can easily manage your social accounts.

Saturday, August 31, 2013

What to Know About Search Engine in Case of SEO

Search Engine in SEo
Search Engine in SEO

Search Engines are the analyzer of website performance over the world. Search engine uses its own algorithms to make this happen. Search engines also have some programs named as crawler or spiders that determines the quality of the website by crawling your site. This is because, the search engine does not understand the website as human does, so make the use of crawlers.

These crawlers follow your website's links by following properties Do-follow and No-follow and index content within its own database. Many websites have the problems with content indexing due to some On-Page tags. With the Google's cache and MozBar, you can status of your website for indexed and visible content.

Crawling:


Crawling is just scanning your websites for links and content and index them to its database so that when user make a query to search engine, it finds relevant from its database. For this purpose, the search engine make the use of its some programs called spiders.
After Crawling, they index relative and necessary information so that when a search query is made, the information can be recalled.
The Search Engine's database can store the large quantities of information and provide the result as fast as possible.

Problem with Crawling:


The Crawling is based on the interlinking of pages so that crawler can make quick and effective crawling. But sometimes the problem occurs when a correct interlinking of documents or pages is not there within a website. To avoid this problem, interlinking must be in a such way that crawler can crawl all the webpages or documents of the website.

What to Avoid in your website:


If your website or any of the page within your website is being index or crawl then there might be some problems with your website or web page. You should avoid them.

  • Does not put any online form require to fill it up for accessing the content.
  • Don't Use any Java-script for links, just use Standard HTML links.
  • Don't link any page that is blocked by robot.txt
  • Try to avoid the use of frames or I-Frames
  • Search engine does not use the search box of the website, so Avoid it.
  • Don't make links in flash,java or other plugins.
  • Don't make any page as Doorway page or Hallway page
  • Add the attribute “rel= no-follow” to any links that you don't want to crawl
  • Make use of both Do-follow or No-follow links.

Importance Preference:


Search Engines are used to get answers of the queries made by user. When a Engine' spider crawl the website, it index so many website for a particular topic in its database. Now as the query result, it display all the query matching pages or information from its database.
The results displayed are according to their popularity worldwide given by Search Engine and its algorithms.
The relevancy is first important part of preference that is followed by usefulness.. The more popularity means more valuable your website or webpage is. These popularity, usefulness and relevancy is determines by the many ranking factors that have been proposed by search engine. These all the ranking factor are optimized by search engine algorithms.

Limitations of Search Engines:

As the search engine is completely based on its algorithm and programs, so there are some limitations relating to search engines. As the search engine can not determine the status of the website or content, it's the information that is provided with the user by discovering, reacting,commenting and linking. Only the content that is made popular by human is boosted by search engine by giving preference to it in its search queries.
Search Engine crawlers are difficult to read the rich media format contents or links like images, photos, audio, video, flash and plugins.

Thursday, August 22, 2013

Social Media: Aunceasingly spreading Online-Sharing Platform



Social networking sites play a necessary role in our lives whether it's Facebook, Twitter, you-tube or the rest. Social networking sites are utilized by individuals of all ages all across the planet. Social networking sites are useful for academic functions. Academics and students build most use of social network sites. It helps in on-line sharing of education connected topics.

However social media offers lots of opportunities for learning and interactivity and you see however young generation is benefited from exploitation social media. It's terribly useful for college students as a result of what they learn kind social media is straightforward to grab and perceive. They not solely learn quicker however additionally ready to visualize higher and correct. During this twenty first century students are going to be higher ready to adapt future technology and that they can adapt new technologies.

There are some advantages for college students :-

1. Development of communication skills.
2. Raised skills in technology

Many students are already exploiting this manner of technology so that they might a lot of interact in learning.
On alternative hands academics offers bookmarks to students that are most used websites whether or not they are lessons or the rest. Nowadays academics are specializing in social media instead of manual. By this students can follow their academics recommendation.

There are some advantages of academics :-

1. Raised access to resources
2. Exchange lessons and teaching plans
3. Academics will reach up-to oldsters who are incapable of coming back to high school
4. Will discuss regarding study materials in alternative states or countries
5. Terribly effective thanks to convey each detail to students and oldsters.

Besides books students are adapting a replacement sort of communication in a very world wherever social media is very important. During this not solely they learn the way to move with one another on net however they additionally acumen to use advanced operate.

Suppose if somebody has the matter of your time that he/she cannot head to attend categories or someone had incomprehensible the categories for this social media is incredibly necessary. They will cope up with their those topics that are left by them. Social media provides simple interaction for communication. Almost each faculties and faculties are adapting this methodology of education.

Side effects With this Connectivity:

  1. Reduced Learning and analysis Capabilities: Because the students are being enthusiastic about this Technology and its sources, reducing their capabilities of analysis.
  2. Scale back in Focus: Involvement during this Social Media throughout study touching the main focus of the coed from study inflicting the reduction in educational performance and concentration.

  1. Reduction in Human Interaction: As students are spending additional and atom time on these Social Media, in order that they are disbursing terribly less time with their community. This cause the reduction in communication skills.

  1. Loss of Time: Individuals have gotten involve in looking out everything on web, inflicting the loss of their valuable time.

  1. Health Impact: If you're disbursing most of your time on web, then you're touching your health by not caring for your relax and rest.


Facts of Social Media:

There are some fascinating facts of the Social Media that are discovered.

  1. Popularty of Social Media is extremely high in Young pedagogue than Older.
  2. India has 700m Mobile users that are increasing at the common of 20k Everyday.
  3. Till 2015, India can become largest facebook victimization country.
  4. There are quite 800m active facebook users are over world.
  5. 500b minutes are pay on facebook monthly.
  6. Females are principally active Social Media users.
  7. Web Users pay longer on facebook.
  8. 60% internet users are solely of users of Social Media.
  9. 77% of users Scan blogs.
  10. 60% bloggers are measure of 18-44 age.
  11. Technorati have quite 133m blogs listed in its directory.
  12. 90% of internet users use at-least one Social network.


Conclusion: The recognition of Social Media is unceasingly spreading among Youngers and olders. This quickly increasing communication platform is providing a new classrooms for students and educators. Most of the time is being spent on these social media channels. Social Media is providing a voice and supply an influence tool to form globally connected world.


Monday, June 24, 2013

Pinterest : A Effective Social Channel in Business Markerting





The Internet Marketing is being more popular due to some Social Media or channels that provide the best platform to get more and more traffic and business profits as well. These social networks connect many user around the world and allow them to contribute or share their knowledge. In this increasing social platform, the pinterest , Famous Social channel has played its major role by getting attentions of pinners with its attractive and photo sharing facility.

The reason of the its popularity is the idea of image sharing that is shared in the form of pins and repins. This facility is like sharing of pics on other social networks but the pins and repins make it little different. The one interesting thing about the Pinterest is that it provide very giant collection and grouping of the image through the use of boards (As every board has its name and pictures, images and videos can be repinned on each board).
The success of pinterest over facebook is that it provides the option of like and share of the particulur product in the term of pins and repins but the Facebook only provide the like option of only the brand, not product.
Due to this, Big and small companies are also using the pinterest to promote their products, projetcs and ideas. Mostly pages on the pinterest are websites, stores and publications.

What things do affect the pinterest traffic ?


There are few things that completely affect the traffic on this social channel. These things include Description, Image Height, Image Level, mostly choos-able words and others.

Description : only the images and websites and blog does not make it good, a better and image relative description is also a important thing. The description must be of length around 200-300 characters.

Image Height : if the image is enough tall to raed and understand by visitors then it would increase the chances of more repins. So the taller images should be used.

Image Level : The image with perfect and relevant level always attracts the visitor's sight, so the level must be put with the image.

Most choosing words : The fact of words and image also come to the point that the use of most repinnable words are very effective like pins about food and images about design are mostly pinned by visitors.

Type of content on comment : If the content used for image description for repins would be likable rather than comment-able then the visitors movement to your pins would be great.

Some interesting facts about pinterest :

There are some interesting facts about the pinterest, they are :
  1. Pinterest has its position at no. 3 in case of driving traffic in US.
  2. The most of the pinterest users are female that is about 80%
  3. Pinterest refers more than 10 % shoppers that go through purchase compaerd to others.
  4. 25 % of fortune Global companies have their accounts on Pinteret
  5. 80% people trust on pinterest as a source of information and advice.

Conclusion: It is the Social Media Platform that provide the facility of sharing of your thoughts through  images that can be liked and shared in the term of Pins and Re-pins. it is being popular in Business promotions, products advertising and many others.