Today, the business
promotion is being common through Social Media. People that create
Social Media account also keeps it up to date through many ways. One
is that they write Guest post for many bloggers and try to get back-link to their social profiles.
These social profiles
also help professional guest writers in deciding the target blog
where they are willing to post their guest post.
What the Guest
Writer looks in a blog:
Generally the guest
writer wants to post it guest post at the blog that is very popular
worldwide. To measure the blog or site popularity, the writer usually
check its Social Popularity. Today, the guest writer first check its
twitter popularity by its followers and presence on its profile.
Generally Some bloggers create its twitter profile and also gain
followers but does not update profile.
Second, the guest
writer check its linked-in connection and Google plus followers.
One thing that writer
check is that how it has been represented the blog. As the author
offers its valuable post to bloggers, it has to be check the blog for
its presence and representation.
Mostly organization
that shares its content to other blog, check its back-link strategy and
social sharing popularity. Sometimes the Organization ignore the page
rank factor but only in the situation when the blog has good PA, DA,
and social popularity.
How to measure the
Deep Quality of blog:
Guest
writer looks for a perfect blog before contributing its post. So it
measure the blog deeply. The reason behind it, is that, sometimes the
organization pay for blog post and they don't want to submit it
anywhere.
Organization
uses some tools or website to measure the blog or site. To check the
outer popularity like social sharing, back-link count and other
factors, they use http://ahrefs.com/.
With this tool, they an measure what is being update inside the blog.
To
check the inner popularity like what type of back-link is has or
gaining, they use the most popularly Moz site
http://opensiteexplorer.com/.
With this site, they can examine site's back-link.
With Google's popular site http://www.googletheplanet.com/
they measure the latest updates of Google crawler like when the blog
has been indexed, what is the Moz rank or other factors.
Reason
for Examine the blog:
The
most effective reason behind it, is the Google Panda and Penguin updates that penalize the blog if found something black-hat. Many
organization wants back-link to its official website through guest
posting, and they don't want to penalize their official website. Blog gain it
popularity by the its author's authorship and target audience. The
most popular way to get authorship is the Google's
"rel" attribute to implement the authorship. Also the
guest author check the blog for its posts sharing whether the owner
is sharing the guest post on its own social media or not.