Does Social Profiles help a Guest Author in Making Right Decision

Today, the business promotion is being common through Social Media. People that create Social Media account also keeps it up to date through many ways. One is that they write Guest post for many bloggers and try to get back-link to their social profiles.

These social profiles also help professional guest writers in deciding the target blog where they are willing to post their guest post.

What the Guest Writer looks in a blog:

Generally the guest writer wants to post it guest post at the blog that is very popular worldwide. To measure the blog or site popularity, the writer usually check its Social Popularity. Today, the guest writer first check its twitter popularity by its followers and presence on its profile. Generally Some bloggers create its twitter profile and also gain followers but does not update profile.

Second, the guest writer check its linked-in connection and Google plus followers.

One thing that writer check is that how it has been represented the blog. As the author offers its valuable post to bloggers, it has to be check the blog for its presence and representation.

Mostly organization that shares its content to other blog, check its back-link strategy and social sharing popularity. Sometimes the Organization ignore the page rank factor but only in the situation when the blog has good PA, DA, and social popularity.

How to measure the Deep Quality of blog:

Guest writer looks for a perfect blog before contributing its post. So it measure the blog deeply. The reason behind it, is that, sometimes the organization pay for blog post and they don't want to submit it anywhere.

Organization uses some tools or website to measure the blog or site. To check the outer popularity like social sharing, back-link count and other factors, they use http://ahrefs.com/. With this tool, they an measure what is being update inside the blog.

To check the inner popularity like what type of back-link is has or gaining, they use the most popularly Moz site http://opensiteexplorer.com/. With this site, they can examine site's back-link.

With Google's popular site http://www.googletheplanet.com/ they measure the latest updates of Google crawler like when the blog has been indexed, what is the Moz rank or other factors.

Reason for Examine the blog:

The most effective reason behind it, is the Google Panda and Penguin updates that penalize the blog if found something black-hat. Many organization wants back-link to its official website through guest posting, and they don't want to penalize their official website. Blog gain it popularity by the its author's authorship and target audience. The most popular way to get authorship is the Google's "rel" attribute to implement the authorship. Also the guest author check the blog for its posts sharing whether the owner is sharing the guest post on its own social media or not.