What to Know About Search Engine in Case of SEO

Search Engine in SEO

Search Engines are the analyzer of website performance over the world. Search engine uses its own algorithms to make this happen. Search engines also have some programs named as crawler or spiders that determines the quality of the website by crawling your site. This is because, the search engine does not understand the website as human does, so make the use of crawlers.

These crawlers follow your website's links by following properties Do-follow and No-follow and index content within its own database. Many websites have the problems with content indexing due to some On-Page tags. With the Google's cache and MozBar, you can status of your website for indexed and visible content.

Crawling:

Crawling is just scanning your websites for links and content and index them to its database so that when user make a query to search engine, it finds relevant from its database. For this purpose, the search engine make the use of its some programs called spiders.

After Crawling, they index relative and necessary information so that when a search query is made, the information can be recalled.

The Search Engine's database can store the large quantities of information and provide the result as fast as possible.

Problem with Crawling:

The Crawling is based on the interlinking of pages so that crawler can make quick and effective crawling. But sometimes the problem occurs when a correct interlinking of documents or pages is not there within a website. To avoid this problem, interlinking must be in a such way that crawler can crawl all the webpages or documents of the website.

What to Avoid in your website:

If your website or any of the page within your website is being index or crawl then there might be some problems with your website or web page. You should avoid them.

• Does not put any online form require to fill it up for accessing the content.
• Don't Use any Java-script for links, just use Standard HTML links.
• Don't link any page that is blocked by robot.txt
• Try to avoid the use of frames or I-Frames
• Search engine does not use the search box of the website, so Avoid it.
• Don't make links in flash,java or other plugins.
• Don't make any page as Doorway page or Hallway page
• Add the attribute “rel= no-follow” to any links that you don't want to crawl
• Make use of both Do-follow or No-follow links.

Importance Preference:

Search Engines are used to get answers of the queries made by user. When a Engine' spider crawl the website, it index so many website for a particular topic in its database. Now as the query result, it display all the query matching pages or information from its database.

The results displayed are according to their popularity worldwide given by Search Engine and its algorithms.

The relevancy is first important part of preference that is followed by usefulness.. The more popularity means more valuable your website or webpage is. These popularity, usefulness and relevancy is determines by the many ranking factors that have been proposed by search engine. These all the ranking factor are optimized by search engine algorithms.

Limitations of Search Engines:

As the search engine is completely based on its algorithm and programs, so there are some limitations relating to search engines. As the search engine can not determine the status of the website or content, it's the information that is provided with the user by discovering, reacting,commenting and linking. Only the content that is made popular by human is boosted by search engine by giving preference to it in its search queries.

Search Engine crawlers are difficult to read the rich media format contents or links like images, photos, audio, video, flash and plugins.